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SEO Musings

Quick thoughts on Search Engine Optimization. Learn from common questions, advice, and discussions that occur on a daily basis at karma digital. Excuse typos, we feel it’s more important to share quickly vs. making sure we are formal and achieve writing perfection. We do these writeups from our phones and on the go  to bring SEO ideas to our audience as we encounter them. Keeping it fresh and real. Our clients will tell you, we love a good question or marketing discussion so we wanted to bring those to you.

Google’s New SEO Starter Guide

Google’s New SEO Starter Guide

Google updated their Search Engine Optimization (SEO) Guide yesterday, and we are so excited the emphasis they placed on education, optimizing for users, and achieving rankings your site deserves. These three things are all areas that are core to karma digital, we've...

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My SEO Updates Are Not Reflected in Search Results

My SEO Updates Are Not Reflected in Search Results

One of the most common panicked calls or messages I get early on with a new client is, "I updated the title tag and meta description just like you said, but it's not correct in search results. What did I do wrong?" With the exception of actually implementing...

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Did my previous SEO team suck that bad?

Did my previous SEO team suck that bad?

We get a lot of "salty" people that come to us mad at their previous SEO agency or person, jaded and skeptical about SEO. This morning, I got asked by a current client, "Did my previous SEO person just suck that bad? How can you have spent a month with us and we are...

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Why Learn SEO? A Necessary Job Skill

Why Learn SEO? A Necessary Job Skill

As a self-taught SEO, or search engine optimization specialist, I often forget to explain to clients why learning SEO is so important and how it can change your career, like it has mine.   I started like many advertisers in Journalism and Communications,...

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What is a Canonical Tag?

What is a Canonical Tag?

You might have heard the word “canonical” before. What even is a canonical tag, and why is it important for SEO? A canonical tag, or canonical link element, is an HTML link attribute that is used to tell search engines that they are referencing the correct page, or...

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