Cassie Boca

Founder, CEO

Cassie taught herself SEO in 2006 when she was working at a small business that needed to increase visibility but didn’t have any budget. She understands the financial challenges startups and small business have in that they have to wear every hat and prioritize what they work on based on what will have the largest impact to the business. There are never enough hours in the day, but consistently Cassie found her time spent increasing rankings in organic search, ensuring locations and contact info was accurate online, building positive reviews, and spreading positive news about the companies she worked at.


In the last 10+ years, Cassie has seen it all, but always comes back to her passion for helping inspirational companies grow. As a consumer, she tries to limit her purchases to companies she believes in (ok, she still goes to Target… she’s a human) because as consumers we have the ability to help companies succeed. If we all purchased from companies that aligned with our personal beliefs, not only would companies step up but we’d see a shift in the brands that we interact with daily. She calls this being a “conscious consumer”… sometimes we think she made that phrase up, but the more time we spend with her the more we find ourselves buying only from companies we know the founders or love their mission.


Enough business talk, Cassie is passionate about connecting with like-minded people, traveling and is a pretty badass skier. She loves to chase winter seeking powder fields, and on a powder day you may even get a FaceTime call from a chairlift or the backcountry.


What does karma mean to you?

To me, karma is the intention behind our actions. Good karma, to me, means doing things with good intent, a pure heart, and positive energy. When starting a company, it was critical that I start it with good karma. In writing our mission statement you’ll see that our mission has the intent of helping consumers find companies they are proud to wear their logo or recommend to a friend…what I call being a conscious consumer. When I realized my intent behind starting this company was coming from a place of wanting to increase visibility of companies putting good into this world, I knew we had to include karma in the name.


Who is your dream client and why?

My dream client isn’t a company any of us have heard of. I’d love to hear from a young startup doing something inspirational, I mean, my passion is for increasing visibility so it’s not much of a challenge if a company comes to me and they are already hugely successful.


If I had to pick a company that already exists, it would be Charity Water. Their mission and vision inspire me so much, I had all of my wedding guests make a donation there instead of buying us gifts. But again, Charity Water has great visibility already so I’d love to find a company that isn’t there yet where I feel we can change the trajectory of their company through the work we do.

Elsie Birech

Elsie is an experienced Digital Marketing Strategist with over four years of expertise that spans across Search Engine Optimization, Search Engine Marketing , Analytics and Attribution.


Elsie has an in-depth knowledge of SEO gained through experience working in a web development company and a digital marketing agency. She recently finished her internship at Google working in the Large Customer Sales team. She has exceptional analytic skills with the ability to transform the needs of a business, users and stakeholders into functional/technical requirements.


She specializes in helping company’s improve the ROI through powerful SEO analysis.


What does karma mean to you?

To me, karma represents the future of SEO companies in the world. We are already shaking things up by simply empowering our clients with the necessary skills and knowledge to be able to implement most SEO practices on their own by creating a synergy between consultation and analysis(1st step), training (second step) and coaching (third step). This is definitely a great path in meeting our clients needs.


Who is your dream client and why?

My dream client would definitely be a company/ organization who is looking at building a strong online presence , be it a startup or an existing company. I would love to walk you through the entire SEO journey from analyzing your current online presence , giving recommendations to helping you answer the how to do it question.

Recent Blog Posts

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Google’s New SEO Starter Guide

Google updated their Search Engine Optimization (SEO) Guide yesterday, and we are so excited the emphasis they placed on education, optimizing for users, and achieving rankings your site deserves. These three things are all areas that are core to karma digital, we've...

My SEO Updates Are Not Reflected in Search Results

One of the most common panicked calls or messages I get early on with a new client is, "I updated the title tag and meta description just like you said, but it's not correct in search results. What did I do wrong?" With the exception of actually implementing...

Did my previous SEO team suck that bad?

We get a lot of "salty" people that come to us mad at their previous SEO agency or person, jaded and skeptical about SEO. This morning, I got asked by a current client, "Did my previous SEO person just suck that bad? How can you have spent a month with us and we are...

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