Cassie Boca

Founder, CEO

Cassie taught herself SEO in 2006 when she was working at a small business that needed to increase visibility but didn’t have any budget. She understands the financial challenges startups and small business have in that they have to wear every hat and prioritize what they work on based on what will have the largest impact to the business. There are never enough hours in the day, but consistently Cassie found her time spent increasing rankings in organic search, ensuring locations and contact info was accurate online, building positive reviews, and spreading positive news about the companies she worked at.


In the last 10+ years, Cassie has seen it all, but always comes back to her passion for helping inspirational companies grow. As a consumer, she tries to limit her purchases to companies she believes in (ok, she still goes to Target… she’s a human) because as consumers we have the ability to help companies succeed. If we all purchased from companies that aligned with our personal beliefs, not only would companies step up but we’d see a shift in the brands that we interact with daily. She calls this being a “conscious consumer”… sometimes we think she made that phrase up, but the more time we spend with her the more we find ourselves buying only from companies we know the founders or love their mission.


Enough business talk, Cassie is passionate about connecting with like-minded people, traveling and is a pretty badass skier. She loves to chase winter seeking powder fields, and on a powder day you may even get a FaceTime call from a chairlift or the backcountry.


What does karma mean to you?

To me, karma is the intention behind our actions. Good karma, to me, means doing things with good intent, a pure heart, and positive energy. When starting a company, it was critical that I start it with good karma. In writing our mission statement you’ll see that our mission has the intent of helping consumers find companies they are proud to wear their logo or recommend to a friend…what I call being a conscious consumer. When I realized my intent behind starting this company was coming from a place of wanting to increase visibility of companies putting good into this world, I knew we had to include karma in the name.


Who is your dream client and why?

My dream client isn’t a company any of us have heard of. I’d love to hear from a young startup doing something inspirational, I mean, my passion is for increasing visibility so it’s not much of a challenge if a company comes to me and they are already hugely successful.


If I had to pick a company that already exists, it would be Charity Water. Their mission and vision inspire me so much, I had all of my wedding guests make a donation there instead of buying us gifts. But again, Charity Water has great visibility already so I’d love to find a company that isn’t there yet where I feel we can change the trajectory of their company through the work we do.

Caroline Elliott

Vice President, Co-Founder
With over five years of experience in SEO, Caroline brings her experience, passion and creativity to all that she does at karma digital. She wears a ton of hats and you’ll probably talk to her at some point if you work with karma digital, we literally wouldn’t be karma digital without her.


Having taught herself SEO when she was a student at the University of Missouri, Caroline recognizes the importance of learning SEO and teaching that skillset to others. More importantly, she is a unicorn… well, not seriously (that’d be amazing) but she beautifully bridges the gap between technical/analytical and creative. She has a natural energy that attracts people to her (she’s a Libra, in case you’re wondering) where she can talk high level strategy with the best of them, but also the ability to speak tactically and incredible technical to the best developers out there.


She’s created and led cutting-edge marketing campaigns for some pretty awesome companies, Twitter, Mead Johnson, Verizon, Gaia, Tiger Shulman, Gary Pinkel/Mizzou Football, Perry Marshall, Red Apple Lipstick, Living Social, and more.


What does karma mean to you?

Karma, to me, is the exchange of energies. You put out good energy and good energy comes back to you. And karma digital really encompasses that, we empower teams through education, and in return we get to work with amazing people who really care about their businesses and the impact they are making to the world.


Who is your dream client and why?

My dream client, is a company or person who is passionate about what they do and invested in learning about SEO. The tech nerd in me loves to teach SEO, explain how search engines work, and better yet, how they can learn this skill to drive better website performance. So, I want a client as excited as I am to find keywords, create cool content and make a badass website. If you’re interested in geeking out and love what you do, I’ll be on your team in a heartbeat.

Elsie Birech

Elsie is an experienced Digital Marketing Strategist with over four years of expertise that spans across Search Engine Optimization, Search Engine Marketing , Analytics and Attribution.


Elsie has an in-depth knowledge of SEO gained through experience working in a web development company and a digital marketing agency. She recently finished her internship at Google working in the Large Customer Sales team. She has exceptional analytic skills with the ability to transform the needs of a business, users and stakeholders into functional/technical requirements.


She specializes in helping company’s improve the ROI through powerful SEO analysis.


What does karma mean to you?

To me, karma represents the future of SEO companies in the world. We are already shaking things up by simply empowering our clients with the necessary skills and knowledge to be able to implement most SEO practices on their own by creating a synergy between consultation and analysis(1st step), training (second step) and coaching (third step). This is definitely a great path in meeting our clients needs.


Who is your dream client and why?

My dream client would definitely be a company/ organization who is looking at building a strong online presence , be it a startup or an existing company. I would love to walk you through the entire SEO journey from analyzing your current online presence , giving recommendations to helping you answer the how to do it question.

Timely Support

Every client has a dedicated slack channel with access to our team!

Innovative Ideas

We aren’t your average “SEO’s”, we are passionate marketers and creative in all that we do.

Advanced Technology

We use the latest technology to monitor progress and report back.

Clear Communication

We create a shared project plan, clear recommendations, and are available via chat for questions.

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