Challenge: Founder was creating blog post and page content without a clear, strategic direction. This created several issues, tons of work for one person, lack of topics to write about, an outdated blog with slim content, and a huge miss due to lack of SEO knowledge.
- SEO Team Training where we mutually discovered via the audit that content creation was a large gap
- Jointly, the karma digital Account Manager and the client conducted keyword research that was used to create a content calendar, driving their upcoming blog posts topics and needs for new on-site pages
- Client’s team of experts integrated SEO with their writing workflow, leading to 28% increase in Organic traffic month over month, and 9% lift in search visibility. Organic traffic now comprises 45% of the client’s site traffic.
- And the best part…the founder isn’t struggling to think of topics to write about!