SEO Knowledge Turned an Entire Team into Content Creators, Resulting in Dispersed Ownership of SEO Tasks and a 30% increase in Organic traffic.

Challenge: Founder was creating blog post and page content without a clear, strategic direction. This created several issues, tons of work for one person, lack of topics to write about, an outdated blog with slim content, and a huge miss due to lack of SEO knowledge.

Tactics:

  • SEO Team Training where we mutually discovered via the audit that content creation was a large gap
  • Jointly, the karma digital Account Manager and the client conducted keyword research that was used to create a content calendar, driving their upcoming blog posts topics and needs for new on-site pages

Results:

  • Client’s team of experts integrated SEO with their writing workflow, leading to 28% increase in Organic traffic month over month, and 9% lift in search visibility. Organic traffic now comprises 45% of the client’s site traffic.
  • And the best part…the founder isn’t struggling to think of topics to write about!